With the advancement of technology and the development of the times, traditional brand design can no longer meet the needs of consumers, and the design of brand experience has gradually become a trend.
Good brand design can make a deep impression on consumers, thereby promoting purchase intention. If a company wants to develop for a long time, it must have a good brand image. College of Arts, Humanities and Social Sciences, University of Edinburgh, Edinburgh, United Kingdomīrand design is an important part for enterprises to improve brand awareness and attract consumers.
